When I first began working on the design for the event advertisement there were many things that I thought about before I went into designing the project. I thought about the different design principles and elements and principles that I would include and the different aspects of appeal, creativity, as well as readability of my advertisement. I also thought about how I would get my message across the audience and the reasons why I used certain design elements and features. I would say that my publication measures up well to design principles and elements especially in balance. I also think my advertisement appeals well because of the landscape photos that I used as the background. In addition, I included all the necessary aspects needed in a advertisement in order to get the message across to the audience. Finally, I used the design elements I did because I thought these would get the most attention from the audience when looking at my advertisement.